Growing Non-Surgical Practice
Growing the Non-Surgical Side of Your Plastic Surgery Practice
In the world of aesthetic medicine, the demand for non-surgical procedures is growing exponentially. From injectables to skin rejuvenation treatments, non-surgical options provide patients with effective, less invasive ways to achieve their aesthetic goals. For plastic surgery practices, expanding the non-surgical side of the business is not just an opportunity to meet this demand but also a strategic move to diversify revenue streams and strengthen patient loyalty.
The Opportunity in Non-Surgical Aesthetics
According to industry trends, non-surgical procedures such as neurotoxins, dermal fillers, laser treatments, and medical-grade skincare are experiencing double-digit growth year over year. Patients appreciate the minimal downtime, immediate results, and affordability of these treatments compared to surgical options. Incorporating these services into your practice allows you to tap into a broader demographic, including younger patients who may become surgical patients later in life.
Key Strategies to Grow Your Non-Surgical Offerings
Invest in State-of-the-Art Technology Staying competitive means offering the latest in non-surgical technology. From advanced laser systems to RF microneedling devices, patients are drawn to practices that provide cutting-edge solutions for their aesthetic concerns. The key is to invest as it makes sense for your practice and to have a solid implementation plan for a new device. Practices fail when they buy equipment before having a plan of how to market it and incorporate it into their practice.
Train Your Team High-quality results depend on skilled providers and the education of the entire team. Regular training and on non-surgical techniques ensure your team delivers exceptional care and education, enhancing patient satisfaction and trust.
Create a Comprehensive MedSpa Experience Establishing an in-house MedSpa can seamlessly integrate non-surgical treatments into your practice. By offering services like chemical peels, facials, and body contouring in a luxurious setting, you create a one-stop shop for aesthetic care. This is not an overnight decision so do not expect overnight results- a lot of thought and planning should go into creating a plan and budget to set your practice up for success.
Leverage Marketing and Patient Education Educate your patients about the benefits of non-surgical options through your website, social media, and in-practice materials. Highlight real patient results and offer promotions or packages to encourage first-time treatments. Think of this less as a “sales pitch” focus on patient education and creating full circle treatment plans.
Work with Expert Consultants Expanding into non-surgical services requires careful planning and execution. Partnering with MedSpa consulting or aesthetic consulting experts ensures your practice develops the right offerings, pricing structures, and marketing strategies to succeed. Consultants can also help with equipment selection, staff training, and operational efficiency.
The Role of Practice Management Consultants
Growing your non-surgical business is not a one-size-fits-all endeavor. Each practice has unique challenges and opportunities. Practice management consultants specialize in tailoring solutions to your specific needs, from streamlining operations to improving patient retention. Their expertise helps practices navigate the complexities of integrating non-surgical services into an already busy schedule.
Why Choosing the Right Consultant Matters
Selecting the right consultant is pivotal to your success. A knowledgeable consultant understands not only the aesthetic industry but also the integrity of the plastic surgery specialty. PS² is dedicated to supporting board-certified plastic surgeons in growing thriving practices while maintaining the highest standards of care. Our approach is built on trust, expertise, and a commitment to the specialty.
Investing in the non-surgical side of your practice is an investment in your future. With the right strategies and expert guidance, you can expand your offerings, attract new patients, and enhance the overall patient experience. Contact us today to learn how we can help you grow a successful and sustainable practice.